About Us

Why Ashavan

We're dedicated to helping people live their best lives

Ashavan is an ancient Avestan word that roughly translates to "a righteous or just person." While there is no formula for a perfect human being, we believe we empower people all over the world to be healthier, wealthier, better educated, and more successful. We do this by offering products and services that make the best choice the easiest one.

We're guided by our core qualities and core actions

Many companies have core values, but after coming up with a few of our own, something was missing. We quickly recognized that we needed to break it down. Your values aren’t just words; they are who you are and what you do. We've defined a set of core qualities and core actions to guide us. Much like adjectives and verbs in a sentence, our core qualities describe our work and our core actions inform how we work.

Core qualities: clarity, certainty, expertise, and ease
Core actions: listen, focus, excel, and finish